Build
We embed with organizations to develop and deploy AI inside the business, from integrations and internal tools to small custom models trained for one specific problem. We build blockchain systems the same way.
MODE: EMBEDDEDGENERAL / WORKS / 001
General
Works
A generalist agency and lab. We build and launch products for companies that hire us, and develop our own where we see an open problem.
SYSTEMS STUDIO
01
Catalog
Launch
We take products to market for the teams that built them: positioning, the website, the copy, and the go-to-market plan, treated as one job rather than four.
MODE: END-TO-ENDResearch
We pick frontier problems in an industry and build for them independently: custom AI and blockchain products, developed in-house and taken to the people who need them.
MODE: SELF-DIRECTED02
How we work
1
Most work starts with you. You bring the problem, we scope it together, and we build the solution custom to your business.
2
We stay embedded. For the length of the work: one small team from first call to deployment, working inside your stack.
3
The rest starts with us. We pick a problem space in an industry and develop products for it independently.
4
Then we find the buyers. What we learn building our own products feeds back into the work we do for clients.
03
The studio
General Works is a small team of high-agency generalists. We've founded companies, built a city-scale data network, and sold software to enterprises. We stay small on purpose and work on a few projects at a time, chosen deliberately: we find a problem worth solving before we commit to anything.